Video
Hello...
We're Sugar
A quirky creative agency from good old blighty
not unlike this guy
we pride ourself on combining
finger point arrow
we'd love to help you develop your brand and take it to market
we've put together our initial thoughts which you can see below
finger point arrow
check it out
We want to create an awesome partnership. One that works on realising your marketing strategy and developing a brand that gives you and the software a voice which will help enhance your position in the marketplace. It is this brand identity that gives the people looking at your serivces an face to understand how you are different from the cometitors and give you a personality that they will trust. This process is not one of hiding the advantages of the software but finding a way to show them in a personal way and in doing so make them see you as unfettered experts in the indstry. It is this expertise that gives you a unique ability to work as problem solvers for your clients belief in your ability to do this. innovation is at the heart of what you do and is the reason why your service future proof
So what about the other part of this, us, Sugar. We relise that this project is a major undertaking for you and understanding who we are is important for you to make the right decision. We are a creative agency and creativity is at the heart of everything, allowing us to think outside of the box to deliver mould breaking and above all effective solutions. Our key stength and the reason we are able to deliver this for you is our people
As for the nitty gritty of what we can do, you already know some of that from the work we've been able to help you with in the past in the development of your current website, creation of visuals for previous rebrand scoping, and in the reationary updates to your website in the last couple of weeks.
This only a snapshot of our full offering, where as a full service agency we help our clients with over aspect of brand communication from the creation of - we've gone into more detail about this below.
What we can do for them
calculated audacity help them with the delivery of a complex and bold marketing strategy to the marketplace term creation or appropriation - mootress quality and functionality at the heart of the relaisation but with a delivery that it bold and memorable PLM, SRM, PIM, SCM, ERPOur services, or to put it another way, how we'll help do all the stuff mentioned above. We can
A brand is more than a mere logo. We can help you tell your whole story.Many people believe a brand only consists of a few elements — some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’. It informs everything you do as an organisation: your vision, your mission and your values and behaviours. It reflects the history of your company and determines your future.
marketing
Using a combination of marketing strategy development, market analysis, competitive position analysis, strategic option review, and market identification and segmentation all paired with a fearless approach to creativity we create effective marketing solutions to make sure your brand takes the market by storm.
Web design
A well-crafted website should help you create a memorable and distinct online presence as well as being an effective tool to help your business. We work with you, discovering and understanding your brand, to create bespoke designs and develop a multi-platform website all coded to modern best practices.
SEO and Addwords
We run successful SEO and Adwords campaigns in the most competitive sectors, using a unique blend of technical and creative expertise. Our search engine optimisation (SEO) and Addwords services are designed to increase visibility within the algorithmic ('natural', 'organic', or 'free') search results to deliver targeted traffic to your website and to ensure that the relevant customers reach your site with effective pay per click advertising.
Augmented Reality and virtual reality
We offer a range of AR design and development services which will help your company stand out from the crowd. Sugar has been spearheading Augmented Reality since its infancy and we are still pushing the technology further with every project. If you need a more immersive experience we develop unique Virtual Reality apps perfect for engaging people either via mobile devices or as part of an exhibition installation. Find out how a fully integrated affordable AR or VR campaign can help your business attract a new audience.
App development
Advertising and engagement based brand deployment
We can help you stand out and be seen. Our advertising services help make your product and service known to the marketplace. We create compelling advertising campaigns that will help you achieve your objectives and targets. Whether you're looking to attract new clients or sell more products or services to existing customers or raise brand awareness. Our advertising services combine with our strategic planning and account direction skills for your campaign.
Animation and Video
Animation and motion graphics are a key part of modern social media and communication methods, strengthening your message delivery. We can design and develop motion graphics that will strengthen your message, engage your audience and become a valuable part of your marketing plan. What’s more, motion graphics can help visually demonstrate a complex idea or product quickly and effectively — saving your prospective customer time and increase opportunities for conversion.
Print design
In a modern diverse communication market business communications benefit from harnessing traditional media as well as online and digital platforms. From business cards to adverts and bilboard cmapaigns, we do it all. Our expertise ensures your online and marketing presence is backed up with effective physical materials.
Ideas are better when working together
Methods of collaborative working
Video conferencing - 360
Slack
Trello board
From a practical standpoint the project as a whole would be apprached with an agile approach which is translated into a distinct workflow. Not only are projects realised through a phased development, allowing feedback and improvement at every stage, they are built on defined milestones which allows you to see tangible progress as the project develops. Throughout the entire project we will provide you with access to a dedicated online Trello project board for tracking and create a team specific Slack channel to allow real time direct communication.
Scoping:
Key to this creation of an effective partnership is harnessing your knowledge so, as part of this project, we would be on hand to lead a full interactive investigative session. This would look at both your practical needs in detail and tap into the understanding of your users you have developed through experience to refine the specification of the project outcome and ensure their effectiveness.
Design:
After a full scoping of your needs we will utilise your existing brand and create a full design of the website including all user interface elements as well as mobile and tablet views. This design process will include several initial options, and multiple refinement stages to allow you to give feedback and have input at every stage.
Development:
From these approved designs the website will be built using completely custom code according to modern best practices. This website will be fully responsive, accessibile, and bi-lingual and allow for user subscription, adding and reviewing of posts, and the posting of opportunities.
The website will be developed to correlate with the All-Wales Arts and Education Programme’s four regional networks through the coordination of the Art Form list structure, associated database, and any other issues as needed.
This core code will be translated into a custom WordPress theme and the back-end database constructed. All of the CMS will then be managed through the WordPress platform with custom modules developed where needed to realise the needed functionality. This method of development ensures a rigorous attention to stability and ensures a modular approach which allows for the seamless addition of additional functionality as required in the future.
Testing:
Before launch we will employ a multi-phased testing covering devices, browsers, accessibility, and operating systems to ensure that your new website delivers the best experience for its users.
Launch:
In line with our commitment to partnership we will on hand to provide support at all stages of the project including deployment. This will include assistance with aspects directly lined to the website such as domain re-pointing, hosting setup and DNS setting management as well as assistance with indirect attributes such as deadlink tracking and automated redirect setup.
Support:
Our involvement in, and commitment to, you does not stop and we will be on hand to provide both technical support for the website, usage guideance, and advice on future developments.
Retained services.
The costs associated with delivering a brand evolution and marketing development project is something that is extremely difficult to gauge without a full project scoping session, however, to help start the ball rolling we've pulled together an outline based on similar projects that we have completed for other clients and on the discussion we've had with you.
The cost for delivering a project like this would be in the region of £30,000 +VAT*
In order to allow for this to fit in with the wider business plan and marketing strategy we would invoice any work in three equal stages: commission, the approval of the static designs, and the final deployment.
To give you a flavour of the work that we've delivered for other clients below are a series of interesting pieces we have recently completed. If you'd like to see an example of a an e-commerce solution we've integrated check out our site for BOF. For more information on these as well as other work check out our website sucarcs.com
Brand evolution and website creation for a nationally renown vineyard resulting in the deployment of a visually exciting website utilising superb photography and incorporating a bespoke e-commerce solution that enables rooms and tables to be booked effortlessly all within an intuitive content management and admin system to help keep the website up-to-date.
Check out the Llanerch Vineyard website
Brand evolution, Design, and Development of the Dan Yr Ogof 'Adventure App' featuring extensive general information, cave formation interactive guide, Augmented Reality dinosaurs, audio tours and an interactive treasure hunt. The app is complimented by having printed supporting material around the site that sets off features in the app for visitors.
You can Download the iPhone & iPad app here and you can View the T-Rex AR Billboard here
Branded experience for the Bafta Cymru Awards parts. A bespoke app was designed and developed where event attendees could scan the award brochure advert and watch 2 documentary featurettes. Additionally, the app contains an interactive image gallery and a 3D model of the British Academy Cymru award. Posters throughout the venue also adopted AR with the experience superimposing a digitally rendered image of the British Academy Cymru award.
You can download the British Academy Cymru AR App here
We'd love to help you deliver DeSL to market and if you think that we'd make a good partner too help you do this, or if you have any further questions, then feel free to get in touch whenever works for you and we can arrange to kick the project off.
